If you’ve seen an Amazon grocery store, you probably wondered how they came up with such a great concept. The answer is simple. They have analyzed what retailers want. They made the mistake of following the pack.
In the grocery store, most of the stores offer a nice selection of food, but only the best brands. This type of shopping experience is quite convenient. However, what does this say about the product and its quality? Is it worth paying extra for the name brand? No, of course not.
How can a retailer come up with a great idea and come up with a similar concept? Just look at the big boys. They’ve spent years studying consumer preferences and developing products based on what shoppers want.
One thing that Amazon has mastered is the concept of paying close attention to customer feedback. The feedback section of Amazon is a wonderful tool for retailers to glean important information about their products. It’s a great way to fix bad products, improve existing products, and even start a brand new business.
One of the first things that Amazon noticed is that many customers bought their electronic gadgets online, but they didn’t find it very convenient to do so. They understood that customers would prefer to get their gadgets at home and spend more time in front of the television, so they focused on that specific problem.
Amazon took a completely different approach. When they discovered that most shoppers wanted more variety, they started stocking a wider selection of groceries online. The convenience is the most compelling part of what customers wanted. Instead of getting everything they needed at one time, customers now receive their weekly groceries in the mail.
Customers were eager to try their first crack at the items that they ordered. They became enthused by the thought of trying something new.
Buyers were happy with this approach because they could simply go online and buy their groceries. When the item arrives, they just open the box and pop it in the microwave for an instant meal. The process becomes so simple that it’s worth several times the price of the item.
Why did Amazon choose this theme for their grocery store? Because it is a very common and very recognizable theme. It’s been tried for years in countless other stores, and it’s easy to recognize. Once customers realize that they can instantly order groceries, they become excited to see what new items they might try.
The Amazon grocery store is a great example of a small retailer doing what it takes to succeed. The process was simple enough for customers to discover it. The goal was obvious to Amazon: bring customers closer to what they want and make them excited about it. Now they are up and running.
This is one of the advantages of being a small retailer. You don’t have to reinvent the wheel every single time. Instead, you just do what people expect you to do, and they love you for it.
An Amazon grocery store is one of the great examples of how retailing is done, with an innovative perspective. Their new location will likely prove to be a success as well.